Powering Europe's energy future through advanced Mediterranean logistics and distribution.

About the client

Edison Group is one of Europe's leading energy companies and the second-largest supplier of electricity and natural gas across several countries. It plays a strategic role in controlling the Mediterranean's energy routes through advanced systems for gas loading and unloading, both offshore and onshore.

With nearly 150 years of history, Edison is a historic brand in the energy sector, constantly driving innovation and efficiency across the Mediterranean region. Its long-standing commitment to technological advancement and sustainability has made it an industrial benchmark for the entire area.

Overview

My role

As the main UI/UX Designer, I analyzed Edison's daily operational workflows to deeply understand real user needs. My goal was to identify pain points without disrupting the established practices that the team relied on.

I proposed solutions that enhanced efficiency while maintaining familiar processes, ensuring a smooth transition. Additionally, I developed a dedicated UI Kit to guarantee consistency, accelerate production, and enable future scalability of the platform.

Understanding Operations and User Needs

Business and Data Immersion:
I conducted an in-depth study of Edison's proprietary workflows and technical data, ensuring the redesign would respect and preserve their operational value.

On-Site Operational Analysis:
By observing real loading and unloading operations, I identified friction points and bottlenecks directly within critical business processes.

User Research and Pattern Discovery:
Through interviews and workshops with operators, I mapped key usage patterns and surfaced operational inefficiencies to guide the system redesign.

Reframing Systems and Building the Experience

Legacy Excel Deconstruction:
I analyzed and restructured Edison's Excel-based tools, extracting core logic to create a web-native, scalable architecture without disrupting familiar workflows.

Optimized Information Architecture:
Applying the 3-Click Rule, I designed user journeys that minimized interactions while preserving task efficiency, improving both speed and usability.

Rapid Prototyping and Early Validation:
Wireframes and high-fidelity prototypes were built and tested iteratively with real users, allowing refinements aligned with real-world operational needs.

Delivering Scalability and Securing Adoption

Modular UI Kit Development:
A scalable, extensible UI Kit was created to ensure consistency, simplify maintenance, and support future growth across operational teams.

Continuous Engineering Collaboration:
I maintained direct loops with the development team, validating usability, technical feasibility, and performance at every release checkpoint.

Field Testing and Final Refinements:
Real-world testing with operators provided essential feedback, enabling us to fine-tune the system and ensure smooth adoption without operational disruption.

Results and impact