Transforming global comics into a dynamic and rewarding digital journey.

About the client

Jundo is an Italian platform that blends digital comic reading with the purchase of physical volumes through an innovative e-commerce system. Offering a freemium model, Jundo brings hundreds of translated works from around the world to Italian readers, enhancing the user experience through gamification and exclusive membership benefits.

Beyond its digital presence, Jundo actively engages with the community through major trade fairs, leveraging interactive totems to extend its platform experience in physical spaces. The result is a unique, seamless integration of digital content and real-world interaction.

Overview

My role

As Head of Product, I was responsible for defining Jundo's market positioning, analyzing competitive benchmarks, and outlining a product vision that would differentiate the platform on both national and international levels. This included shaping a user experience tailored to the expectations of modern digital readers, while balancing the needs of both the subscription and e-commerce components.

In parallel, I led the overall improvement of the Jundo ecosystem, working closely with design and development teams to optimize user flows, increase subscriber engagement, and maximize the transactional value generated through physical product sales. My role also involved setting up a scalable foundation to support future business models and continuous platform evolution.

Structuring the Foundations for Growth

Current State Analysis and Audit:
I conducted a detailed review of the existing ecosystem, mapping UX/UI issues, identifying critical friction points across both subscription and e-commerce flows, and preparing a prioritized list of improvement areas.

Competitive Benchmarking:
Through in-depth market analysis, I compared Jundo's positioning against major global and national players in digital entertainment, identifying key differentiators and growth opportunities.

Designing for Scalability and Differentiation

Future Releases Planning:
Working closely with the business team, I defined strategic priorities for upcoming feature releases, aligning product development with business growth objectives.

Technology Stack Definition:
In collaboration with the development team, I selected scalable and high-performance tech stacks to future-proof the platform and support the addition of new business models such as Coin-based transactions.

Wireframe Structuring:
I designed user flows covering every major scenario, ensuring intuitive paths for both casual readers and power users, with a focus on minimizing cognitive load and maximizing upselling potential.

Building a Unified, Scalable Ecosystem

Scalable Design System Development:
I created a modular Design System optimized for both mobile and desktop, allowing seamless adaptation to new features without technical debt or UX fragmentation.

Team Coordination and Implementation:
I led a team of three designers, overseeing the development of production-ready UI deliverables and ensuring consistent implementation of the new experience across the entire platform.

Results and impact