Empowering safer gaming through smart prevention tools.

About the client

Sisal is a leading company in Italy's online and retail betting industry, with millions of active users and an extensive network of physical points of sale. Now part of Flutter Entertainment — one of Europe's largest betting groups — Sisal is strongly committed to promoting responsible gaming and ensuring user safety.

As part of this mission, the company develops innovative digital tools to monitor gaming accounts, prevent fraud, and enable rapid intervention in cases of gambling addiction.

Overview

My role

As Lead UI Designer and Design System Administrator, I focused on creating accessible, clear, and efficient components, even when handling large volumes of data.

My role included optimizing product navigation to ensure timely interventions and maintaining high usability standards. I worked closely across UX, Product, and Technical teams to align objectives, streamline collaboration, and support an agile, data-driven design process.

Requirements Analysis and Initial Insights

Operational Requirements Analysis:
We collected direct feedback from gaming account operators to understand real operational needs, defining critical priorities for everyday activities.

As-Is Process Study:
We analyzed existing workflows to identify inefficiencies, bottlenecks, and key areas for improvement within daily operator actions.

UX/UI Solution Definition

UX Collaboration and Pattern Definition:
Through direct collaboration with the UX team, we defined UX patterns optimized to support quick decision-making and minimize cognitive load in complex operational environments.

Design System Development:
We built a modular, highly scalable component library tailored for data-heavy interfaces, ensuring accessibility, consistency, and seamless cross-flow integration.

Zeroheight Documentation:
Every component, pattern, and rule was documented with detailed operational guidelines, facilitating product scalability and enabling rapid onboarding for new team members.

Implementation and Operational Testing

UX/UI Flows Implementation:
We constructed fast, intuitive user journeys designed to efficiently navigate massive volumes of operational data.

Focus Group Testing:
Interactive prototypes were tested with real operators in simulated daily work sessions, validating functionality, ergonomics, and interface responsiveness.

Improvements and Final Delivery:
Collected feedback was rapidly integrated to refine the UX, fix critical issues, and finalize the system before the official project handover.

Results and impact